ILTM CANNES 2021
- Unconventional Luxury Magazine
- Jan 18, 2022
- 2 min read
Updated: Jan 20, 2022
Luxury Travel Market Cannes
When I look out the window of a hotel I see a glimpse that doesn't seem the usual one I'm used to at home, I feel like the protagonist of Camus Lo Straniero's book, it's beautiful.
(Cesare Paciotti)
ILTM Cannes 2021 (International Luxury Travel Market Cannes), is one of the most desired and awaited events for those who work in the world of luxury hotels, the location is the perfect setting to present the news and future experiences that these splendid realities will offer to their guests.
The watchword is "Experience", if in the past the goal was to amaze with the beauty of the structures and locations, now the focus is on offering a memorable experience, thanks to a fil rouge of incredibly studied and planned details.
Furthermore, the new trend is aimed at those smaller unique realities, the "Boutique Hotels", harmonious pearls of design, history and beauty that connect you to the territory with Taylor Made experiences.
Even the large groups of the Hotellerie famous for having structures with hundreds and hundreds of rooms are increasingly following the trend of smaller and more personalized realities, precisely because the guest no longer pays for the stay itself, but for the experience that the living room offers.
The evolution also lies in the desire to connect more and more with nature, as can be seen from the marketing proposals, the natural papers used, opaque and muffled colors, rough textures in total connection with the raw materials. This can be seen from the services offered, which entice guests to get in touch with the place, whether it is land, desert, sea, lake, mountain or city, everyone tries to create desire by expanding and experiencing new sensations.
Italy is a great teacher in this, and so are our entrepreneurs, who for years have been renovating historic locations, farms, villas and unthinkable places that are transformed into wonders to explore and experience.
ILTM was for us at Allure du Monde a way to embrace dear friends and to discover new ones, a world to tell #dietrolequinte giving space and voice to those who create excellence every day.
