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Masel Bespoke

Updated: Jan 20, 2022

Handcrafted Ties | Milan


In the heart of the oldest district of Milan, between via Cusani and Piazza della Scala, where the Roman city erected the first city wall, passing through via del Lauro you find yourself in the aristocratic via dei Bossi, an ancient district that takes its name from the Latin "bos", or ox.

Here, at number 8, characterized by a midnight blue facade in perfect 1920s style, the flagship store of the Milanese brand Masel opens in 2016. A boutique with the flavor of a shop of the past combined with a modern vision of men's style.


Founded by Luca Maselli in 2015, Masel was born from the desire to project the exceptional Italian artisan traditions into the future, intertwining the country's history and tradition with that of international taste and creativity. Its roots derive in fact from the sartorial savoir-faire of the historic silk district of Como.


The brand's first and iconic product is the Masel Bespoke Tie, a custom-made 7-fold tie that can be customized with the addition of the embroidery of a sentence chosen by the customer on the lining or with your own monogram.


A small intimate living room dedicated to the modern man whose distinctive feature is the ability to customize all the clothing accessories offered, making each object unique. Not only silk ties and scarves but also bespoke leather bags and accessories.

Masel is proud to be a 100% "Made in Italy" brand. The brand researches and collaborates with "next generation" laboratories, encouraging emerging artisans to carry on Italy's reputation as a country of excellence in design and fashion.





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